Dr. Dobb’s Life 2.0 is the leading event on virtual world application and business development. Produced three times yearly by CMP in Second Life, the six-day virtual event draws a fully-registered, global audience of over 1000 software architects, creatives, CMOs and key executives seeking to harness the power of virtual reality for marketing, application creation, commerce, education, and to connect with the Net’s fastest-growing, smartest, most-engaged communities.

Life2.0 Spring (March 15-21, 2008) will offer seven tracks — over 100 keynotes, presentations, panels and tutorials — covering best-practice for metaverse marketing, community nurturance and involvement, 3D commerce, metrics and ROI; tools and techniques for metaverse development and asset management; and will dive deep to explore technology and business opportunities offered by emerging virtual world platforms.

Sponsor Packages

Packages have been developed to insure sponsor ROI in the form of:

• Actionable (i.e., real world) leads, precisely ranked and qualified – Over 1,000 elite developers and C-level executives registered to attend Life 2.0 Fall. Registration for the event is conducted in accordance with CMP best practice for real-world events, extracting real name, title, company, and other critical demographic points, plus avatar name; and confirming email. CMP SimMetrics™ 3D metrics and engagement software tracks avatars inworld, correlating avatar name to real identity, recording interactions and attention paid to sponsor-provided collateral and event content, and enabling precise mapping and ranking of specific interests, engagement levels and "readiness-to-buy." Lead guarantees have been associated with each level of sponsorship.
• Flat-web traffic -- inclusion in IMU, Leaderboard and Newsletter ads promoting the event, distributed across CMP's global constellation of websites; in online sponsor profiles on www.life20.net; and via inworld booths, interactive signage, tours and other opportunities.
• Persistent, long-term community involvement – As a virtual event, Life 2.0 doesn't end with our core, six-day program. Sponsor booths remain in place (generating real leads) for three months following Life 2.0, and sponsors are regularly invited to participate in CMP's ongoing program of daily and weekly events in Second Life.

Who attends? Attendees at Life2.0 Fall included over 1100 elite developers and C-level executives from all sectors of the Fortune 1000, the university community, large institutions, NGOs, government divisions and the military.

Pre-show Exposure? Sponsors of Life2.0 Fall received over 300,000 ad exposures to CMP web visitors on Dr. Dobb’s Portal (www.ddj.com), and email ad exposure to registered attendees at Dr. Dobb’s award-winning global events: SD West and SD Best Practices/TechMash.

In-World Traffic Driving? Sponsors of Life2.0 Fall Summit got prime placement on inworld tour schedules that are a regular part of Life2.0 evening programs – a unique opportunity to show off corporate builds and explain corporate mission to potential customers.

The "Long Tail?" Sponsor panel appearances, individual presentations and keynotes were viewed by over 30,000 visitors to life20.net, since conference close.

Conference Sponsorship Program and Sales
Kim Smith
Consulting Director, Operations and Sales
CMP Technology, LLC – Metaverse Division
(206) 310-6866
skype: rissa.maidstone
email: ksmith@life20.net

In Second Life:
Avatar Name: Rissa Maidstone
Island: Dr Dobbs Island
http://slurl.com/secondlife/Dr%20Dobbs%20Island/89/115/22